Writing about deep-tech and innovation for government funded accelerator
Content writing for about innovation and new technologies start-up for accelerator and deep-tech investor Centre for Process Innovation.
Challenge: Translate ideas about deep-tech into understandable features to spark the interest of business and industry partners.
What I did | Outcome for Client |
|---|---|
Aligned content with the organisation’s overall messaging and outreach strategy. | Content that promoted the organisation's goals of driving industry connections and supporting the UK innovation industry. |
Authored news content on investment trends, start-ups, and novel technologies and new investments. | Better engagement with stakeholders, investors, and industry partners. |
Develop thought-leadership articles on subjects ranging from sustainable packaging to energy innovation. | Increased visibility of investments in future focussed technologies, enhanced the reputation for expertise and thought leadership in deep-tech and innovation. |
About the project:
My work for Centre for Process Innovation (CPI) involved crafting content that showcases their thought leadership and investments in new technologies and sustainability. Working for the PR division, I developed engaging articles based on in-depth interviews with senior staff members, translating complex ideas about deep-tech into compelling narratives.
My work was aimed at engaging their business and industy audiences in their work through website articles and features in their stakeholder magazines. These articles helped position CPI as a catalyst that brings together industry, academia and business for the development of technologies that make the world a better place.
Topics I wrote about included: sustainable packaging, smart labelling, electric battery innovation, novel foods and CPI startup investments.