If you have something to say - a view on your industry, information that can help your customers, or a thesis of what you stand for - then podcasting is the perfect way to get your message out there. Let me show you why.
Connect with your audience.
Build trust.
Stand out from the competition.
These are the results of good branding and dedicated marketing efforts. But how do you get there? There are a whole host of digital marketing techniques available but podcasting is head and shoulders above the rest in 3 key ways:
Engage your audience niche
Podcasts can engage audiences for longer periods of time than other forms of media. Easy to access and consume, and you can listen to them anywhere, at any time, therefore they naturally fit into your audiences daily lives. No wonder more than 500 million people are podcast listeners.[1] All this goes to show that podcasting is a marketing opportunity that businesses should be seriously considering.
Audiences often come to podcasting wanting to learn and be inspired, so podcasts can provide a deep dive into specific topics. There is an opportunity to delve into subjects surrounding your business, like the work you do, industry trends and thought leadership that effects your work. By focussing on issues effecting your specific work you will attract a niche audience, who will be passionate about your industry and become loyal to your business - that’s a huge win.
By hiring a podcast manager you can hand over the work of planning, producing and publishing a podcast while you work on the important stuff - what exciting topics will you discuss in your next episode. Find out more about how I can help you as your podcast manager.
Create an authentic connection
Does marketing get more intimate than speaking directly into your audience’s head? There is closeness with podcasting. As mentioned you can be with your listener in their everyday life, on their headphones, as they going for a walk or are doing chores. Your listeners form an authentic bond with your brand: show them who you are, what you stand for and demonstrate your expertise by talking about your work.
Bring the conversations you have everyday with your colleagues to your listeners. It is a way to open up the office doors and give an insight into what is happening in the inner world of your business. It shows that there is a person behind your business, someone real and trustworthy.
Establish yourself as a leader in your industry
Podcasting has emerged as one of the most powerful tools for elevating your brand and positioning yourself as a thought leader. As someone completely immersed in your field of work, you have the opportunity to lead the conversations in your industry, in your own words. You can explore what is going on in the industry, reflect on trends and give your considered opinion about the way the industry should be moving. You can bring exposure to the ways your business is adapting and pivoting to new trends and challenges.
Many podcast hosts choose the format of interviewing other experts in the field, therefore getting into a deep dive on specific topics, and creating an opportunity to learn from the best in the industry - both for yourself and your listener.
Overall the result of podcasting is positioning yourself as a thought leader, who is trustworthy and personable, which will in turn will attract more attention, customers and collaborators for your business. Find out how I can help you create a podcast that reaches your marketing goals.
Comentarios